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Product Experience 

with PIM and Print Automation

The Synergy of
Ntara, InBetween and Akeneo

database-publishing-softwareBanner IB x Akeneo x Ntara Website News 2

[Stuttgart, 25.03.2024]PIM plus print automation is a game-changer for companies across various industries, whether they are manufacturers or retailer in e-commerce, relying on catalogs, product sheets, or other publications to reach their customers. Discover how this integration, alongside expert consulting, empowers businesses to produce multilingual publications in a fraction of the time.

In today’s dynamic omnichannel landscape, where engaging customer experiences and memorable product interactions are key, InBetween, Akeneo, and Ntara announce a strategic collaboration aimed at revolutionizing marketing material creation for both digital and print media. This partnership offers an innovative solution to address the diverse publication needs of modern businesses. By combining InBetween’s Digital Database Publishing expertise, Akeneo’s Product Information Management (PIM) capabilities, and Ntara’s leadership in digital consultancy and implementation, this alliance enhances publication standards across all platforms. Our collaboration streamlines customer engagement through precision-crafted messages, enabling businesses to deliver unparalleled product experiences more efficiently and effectively than ever.

🧗‍♂️ The Challenge: Transforming Inefficient Workflows

Do you struggle with inefficient workflows in creating marketing materials like catalogs, (product and technical) datasheets, and price lists for digital and print media? Industrial manufacturers and retailers in e-commerce businesses have long relied on technical datasheets, product briefs, and full catalogs as essential tools to inform and persuade customers.


Yet, the creation of these assets often represents an operational challenge due to:


1. Time-consuming catalog creation: Sales associates and product marketers need to quickly build custom catalogs containing hundreds of products with thousands of attributes. Manually pulling data into design templates and building tables is a slow process.


2. Lack of integration: Product data is manually embedded into design templates disconnected from the PIM. Changes in the PIM are not reflected in catalogs, risking poor data quality and inconsistency.


3. Error-prone process: Manual and complex catalog creation processes are prone to errors, leading to safety hazards and legal liabilities if incorrect information is included.


These challenges necessitate a solution that not only improves efficiency but also expedites the distribution of vital marketing assets.

💡 The Solution: Your Network of Experts Navigating Digital Transformation

Imagine you could produce any product catalog you need, using up-to-date data from a trusted source, in a fraction of the time it would takes to build it manually?


Ntara, renowned for its expertise as a system integrator and digital consultancy, leads the way in this collaborative effort. Alongside Akeneo’s advanced PIM solution and InBetween’s sophisticated Database Publishing Solution, the team is set to transform your digital and print media production. This partnership facilitates a unified workspace, enabling the automatic generation of publications in real-time from a single data source.


The process initiates with Ntara’s strategic oversight, advancing through the integration and data management capabilities of Akeneo, and culminating with the efficient automated publication generation by InBetween. This seamless flow ensures that all data is meticulously consolidated by Akeneo PIM, while InBetween’s technology swiftly transforms this data into ready-to-publish documents in a snap. The publications will be generated automatically, customized, and available in multiple languages, ensuring a tailored approach to diverse markets. This solution not only streamlines workflows but also enables the delivery of perfect product experiences, precisely meeting the consumers needs.

database-publishing-softwareAkeneo PIM IB

In a recent webinar with our partners Ntara and Akeneo, we discussed how companies with a PIM already in place can quickly integrate print automation and the associated benefits.

🌱 Key Benefits: Maximizing Efficiency and Productivity

The result is a significant advancement in the creation of publications:


  • No more data exchange struggles via Excel and email.
  • No more time-consuming manual tasks such as copy & pasting.
  • No more data inconsistencies while promoting streamlined workflows.


The advantages are substantial:


  • Complete control over data for more strategic management.
  • Enhanced data quality, ensuring accuracy and reliability across platforms.
  • Meaningful savings in costs, time, and resources, optimizing budget allocation.
  • Shortened time-to-market for new products, enhancing competitiveness.
  • Boosted overall efficiency and productivity, setting a new standard in publication creation.


The collaborative efforts have yielded exceptional outcomes for various companies. Arkema, for example, saved more than 2.5 million Euros by freeing thousands of employee hours with the automation of Technical Datasheet production. Vitakraft’s datasheet production has become 13 times faster and costs have been significantly reduced, thanks to 80% automation. Sto has reduced the generation time of 700 catalog pages from months to just 12 hours, catering to various countries with different product assortments. Similarly, SLV has streamlined the production of customized catalogs, easily adapting them to different product segments and pricing strategies with unparalleled efficiency.


These examples highlight the concrete and varied advantages that businesses can achieve through the unified capabilities of InBetween, Akeneo, and Ntara. Explore our Success Stories here

The transformative power of the collaboration among InBetween, Akeneo, and Ntara has already brought about significant changes in various sectors, helping companies streamline their workflows and create exceptional product experiences with ease.

To better understand how this collaboration is revolutionizing product experiences, >> check out our brief explanatory video.

You’ve already done the heavy lifting by investing in PIM. If you’re curious about adding a print automation tool,
here are a few things you need to know… Dive into our article to discover how to


>> Link PIM and print automation software in 3 Steps


About InBetween

As a global leader in digital publishing solutions, InBetween Deutschland GmbH has been at the synonymous forefront with high performance dynamic and database publishing for more than 15 years. The magic of simplicity is a key standard for their software. This cultivates creative ease and production in digital or print publications, whether it be catalogs, datasheets, price lists of a fully or partially automated manner and in a vast variety of output forms. InBetween effortlessly connects the digital world to the print world, saving you time, money and energy and taking your customer experience to the next level.

About Ntara

Founded in 1999, Ntara is a digital consultancy and software implementation agency. We specialize in product process standardization and technology optimization. We also implement and customize a variety of software, including product information management (PIM), master data management (MDM), digital asset management (DAM), and ecommerce.

Ntara creates transformative digital solutions that serve the needs of our manufacturing clients and the end customers—be that B2B retailers or end consumers. Along with our technical expertise, this focus enables our clients to provide a consistent and differentiated customer experience across the digital buying journey.

About Akeneo

Akeneo – The Next Generation PIM is a young, fast-growing company providing a PIM (Product Information Management) system made to drastically simplify catalog management processes. The intuitive enterprise software, a leader on the open-source PIM market, helps merchants to centralize, harmonize, and translate their product data. Akeneo Product Information Management (PIM) system is clearly designed for manufacturers and retailers looking for efficient answers to their multichannel needs.

The basic idea is: Products are the most valuable assets in a company. Nonetheless, many companies still lack a tool that allows them to manage and leverage their crucial asset. Both distributors and manufacturers require such a tool for their marketing purposes which should still be flexible enough to be integrated with any third-party application. With Akeneo they have exactly the right tool at hand, allowing marketing to organize product information centrally, and store and publish it in various channels.

Case Studies

See what's possible!


Maximum creativity AND 95% degree of automation: 29 country-specific publications in 19 languages.


For the Love of pets – 13 times faster, thanks to 80% automation.


700 layouted pages in 12 hours out of SAP: Full performance at 50% less time and effort.


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MA Fotos 2021-720693

Looking forward
to e-meet you :-)

Contact me!


Looking forward
to e-meet you :-)

Contact me!