Whether in e-commerce, retail, or manufacturing, companies face the same challenge: communicating complex products with numerous attributes, variants, and technical details clearly, consistently, and across all channels. Complex data tables remain essential for presenting product information in a compact, compliant, and user-friendly way in technical catalogs and other publications. They are the ideal format for the human brain to absorb information quickly — technical data presented clearly and accurately in this form not only informs but also plays a decisive role in purchasing decisions. However, their creation is often time-consuming and prone to errors.

In this webinar, our InBetween experts demonstrated how global brands such as ABB, Arkema, SM Motorenteile, Weidmüller, and others use the InBetween Solution to automatically transform technical product information into structured, error-free tables directly from their central data sources (e.g., PIM or ERP). Stefan Büttner presented the InBetween Project Editor, a unique tool that allows users to create even the most complex tables without scripting – automated, flexible, and always up to date. 

This approach enables companies to achieve significant time savings, ensure maximum data accuracy,
and deliver a consistent product experience across all channels.

Watch the webinar recording and learn how easy complex table creation can be!