delivers catalogs
in record time
ABB Motors and Generators, a business unit of ABB, is known for its high-efficiency motors and reliable power generators. One of the key challenges they faced was managing their product data and annually producing their product catalog. This mammoth document lists nearly 8,000 product references, each with up to 600 product attributes. The catalog creation process was time-consuming, requiring 6 to 8 months and involving multiple teams. Updates were limited to once or twice a year, leading to outdated content and missed new product references.
To address these inefficiencies, ABB turned to an automated solution. By integrating InBetween’s publishing software with Akeneo PIM, ABB fully automated the catalog production process. What once took months is now completed in just 18 hours, with daily updates ensuring accurate, up-to-date product information. The new solution also allows ABB to produce multiple language versions and targeted catalogs for specific audiences, significantly improving efficiency and enabling rapid market adaptation.
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“The ABB Motors 501 Catalog used to be our biggest challenge, requiring significant time and effort every year. Thanks to the integration with Akeneo and the automation capabilities of InBetween, we can generate the 600-page catalog in just 18 hours. Updates are now possible daily, whereas before, they were only done once or twice a year.”
Matthew Shelby
Product System Analyst at ABB
Project-Highlights
✓ 99% Reduction in Catalog Production Time: InBetween’s publishing software, integrated with Akeneo PIM, fully automated the catalog creation process, significantly cutting production time.
✓ Daily Updates: The integration with Akeneo ensures daily updates, keeping product information accurate and up-to-date without manual effort.
✓ High Data Accuracy: Automated data integration pulls high-quality, error-free product information directly from the source, ensuring catalog accuracy and consistency.
✓ Flexible Output: Custom catalogs are now easily exported in both digital and print-ready formats, including bleed and cut marks, offering greater versatility.
✓ Multilingual and Targeted Catalogs: The solution supports multiple language versions and catalogs tailored for specific audiences, such as trade shows and regional markets.
✓ Faster Time to Market: With faster production cycles and the ability to update multilingual catalog versions in real-time, ABB can quickly respond to market changes and introduce new products.
✓ Resource Efficiency: By eliminating manual steps and reducing the involvement of multiple teams – such as graphic designers, data specialists, and marketing teams – the catalog creation process is optimized, reducing resource requirements and lowering overall costs.
Catalog production time before and after implementing Akeneo and InBetween
Major wins for ABB
Catalog production before InBetween: A manual process 😥😬
Catalog production took 6 – 8 months with extensive manual effort.
Updates once or twice a year, leading to outdated content.
New products could take up to 6 months to appear in the catalog.
Catalogs were available in only one language.
Error-prone process due to manual copy-pasting from multiple spreadsheets.
Digital version had a low user experience.
Catalog production after InBetween: Fully automated 😃😎
Now fully automated, completed in just 18 hours.
Daily updates ensure always current product information.
New products are added instantly through automation.
Easily produced in multiple languages with no extra time and cost.
High data quality and accuracy are ensured by directly pulling data from the source.
Digital version includes bookmarks and hyperlinks for detailed product views, enhancing navigation and the overall product experience.
The integration of InBetween’s publishing software with Akeneo PIM has fully automated ABB’s catalog production, making it faster, more efficient, and highly adaptable to changing market needs. ABB has enhanced data accuracy and gained the flexibility to create multilingual, targeted catalogs. Daily updates ensure always current product information, while the elimination of manual tasks optimizes resources and reduces costs.
With these advancements, ABB delivers high-quality product catalogs that reflect the precision and efficiency of their own products, ensuring an outstanding customer experience.
Discover more about this impressive journey in the full success story 👇
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