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Insightful perspectives
from Niveditha Praveen

Simplify Data Complexity, Redefine Industry Standards and Maximize Cost Savings with

Automation Solution 

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Niveditha Praveen
Co-Founder, CTO
InBetween Software Development Pvt. Ltd.
Goa, India

With a computer science engineering degree from Mumbai University and over 15 years of experience in the dynamic world of IT and digital innovation, I’m a dedicated technology enthusiast. I approach each challenge with a curious and adaptable mindset.

As a CTO, my true forte lies in inculcating transparent communication with distributed team members. I firmly believe that by maintaining a healthy, collaborative atmosphere where team members on the rationale behind the processes, the mission will organically attract more hands, fuelling growth.


In my view, IT should mirror the dynamic nature of market demands, seamlessly blending product development with agile processes.


Beyond my professional life, I find joy in writing and glass painting. I’ve written articles in newspapers and magazines on business and corporate viewpoints. I’ve also authored two books, which allows me to explore my interests and creative passions.

Companies across various industries face a common challenge – the need to produce large volumes of data-driven documents, such as marketing materials, technical datasheets, pricelists, product catalogs, leaflets, flyers, brochures, and more, efficiently, and cost-effectively. The traditional manual processes often result in significant costs, lengthy turnaround times, and inflexibility when it comes to customization or dynamic changes.

💻 The Need for Automation

Manual efforts in compiling and updating documents can be a significant drain on resources, especially in industries like manufacturing and retail. For manufacturers, producing technical datasheets and industrial catalogs is critical for product information dissemination, sales and marketing support, as well as training customers and partners. However, the manual effort required to compile and update these documents can lead to substantial challenges, including time-consuming data extraction, formatting issues, and layout complications.


Today, product data is often manually inputted into an Adobe InDesign template that is not connected to a PIM. If there are changes in the PIM, those catalogs won’t reflect the updates, creating the risk of poor data quality and undermining the benefits of the authenticity of these documents.


Moreover, manual processes are often susceptible to errors, and the ramifications of such mistakes extend beyond disgruntled customers. In industries like healthcare, inaccurate medical composition information in technical specifications could lead to life-threatening outcomes, and substantial legal penalties for the company. In many sectors like chemicals or pharmaceuticals, data discrepancies or manual errors could result in legal repercussions.


Similarly, in the retail industry, the creation of product catalogs, leaflets, and datasheets is essential for promoting products and informing customers. Manually compiling and updating these materials can be a tedious and time-consuming task, especially when dealing with frequent product changes or the need to generate region-specific variants.

🤖 The Solution - InBetween Digital Database Publishing

InBetween Dynamic Publishing offers a revolutionary solution to these challenges by providing a powerful automation platform that transforms complex data into high-quality, print-ready, and web-ready documents. With InBetween, customers can streamline their document production processes, saving millions of dollars annually while enjoying unparalleled flexibility and control.

Key Benefits:

  • Automated Document Generation: InBetween enables businesses to automate the generation of datasheets, catalogs, pricelists, leaflets, flyers, brochures, and more, eliminating the need for manual intervention and reducing turnaround times from months to mere hours.

  • Customization and Dynamic Updates: With InBetween, customers can easily customize their documents by planning layouts, adding or removing products, and tailoring content for specific regions or target audiences. Dynamic changes to product information are seamlessly reflected in real-time, ensuring that all documents remain up-to-date.

  • Seamless Integration: Brands can seamlessly integrate InBetween products within their platform with higher-grade customization including brand logos, CD colors, customizable texts, and minimalistic views based on your customer experience needs.

  • Multi-Format Output: InBetween offers the flexibility to generate documents in various formats, including print-ready InDesign or web-ready PDFs, or flipbooks, as well as marketing materials collaterals using office formats and/or image formats, catering to diverse business needs.

  • Language Variants: For businesses operating in multiple regions/languages, InBetween simplifies the process of generating catalogs or other materials in different language variants, enabling efficient localization efforts.

  • PIM Integration: InBetween seamlessly integrates with Product Information Management (PIM) systems, allowing businesses to automatically generate datasheets or other documents directly from their PIM data, ensuring real-time accuracy and consistency.

Automation offers a solution to this predicament, and InBetween Digital Publishing excels in extracting data from various sources. Whether your data resides within PIM systems, databases, or is scattered across multiple sources, InBetween will establish connections and extract the necessary information for automation purposes.


InBetween’s flexibility extends to businesses of all sizes and industries. Whether you’re a small business seeking on-premise offerings, a medium-scale enterprise looking for hosted cloud solutions, or a large corporation, InBetween has options tailored to your needs.


InBetween is a one-stop solution for all your digitization automation needs, extracting data from any source, including PIMs, databases, and disintegrated information across multiple systems. If your business spends a significant amount on repeatedly creating print or digital materials and takes months to update or recreate documents manually for different regions, InBetween is worth exploring to save costs.


InBetween is for all varied industries to leverage and save costs.

🌍 Real-world Examples

Industries such as manufacturing, chemical, retail, and healthcare have successfully implemented automation solutions to improve their document production processes. Many multinational corporations have achieved significant cost savings and increased efficiency by ditching the manual process and hitching up in the automation era. InBetween has expanded its businesses across Europe, the UK, and the US to streamline varied industries’ document production processes and saved business’ costs significantly.


Many other industries such as fintech, construction, education, banking, and even government sectors such as Airforce and Navy can also leverage the automation of their technical manuals, safety and regulatory documents, logistics and supply chain documents, operational documents, handbooks, or spec sheets in stipulated time and use this one-time solution work for them all the time live without manual interference.


>> Explore our Success Stories here

📝 Best Practices and Tips

When considering automation solutions for document production, businesses should conduct thorough assessments, involve stakeholders, implement change management strategies, and evaluate ROI. Choosing the right automation solution that aligns with the business’s specific needs and goals is crucial for maximizing the benefits of automation and minimizing costs.


In a nutshell, embracing automation for document production is no longer an option but a necessity. By leveraging the power of InBetween Digital Database Publishing Automation Solution, companies can bid farewell to the pain points associated with manual document production processes. With a one-time automation setup, businesses can put their document generation processes on autopilot, freeing up valuable resources and enabling them to focus on core business activities while enjoying significant cost savings and increased efficiency.



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