Embrace digital publishing to enhance product experience
Enjoy an exciting talk about state-of-the-art implementation of PIM, digital publishing and successful collaboration π
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Hereβs a success story that is very special to us. Why? Because it tells a story about collaboration and agility. About simplifying complexities. It tells a story of print publishing as a handy tool to verify data and making data visible as a first, controllable move in the huge and complex omnichannel ecosystem.
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Digitalization of content creation and distribution across multiple channels is the key to creating a meaningful customer experience in todayβs day and age. Publishing marketing material has moved beyond print into theΒ omnichannelΒ digital world, encompassing website, social media,Β and digital marketplaces.
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The new challenge companies face is to make information instantly availableΒ andΒ toΒ keepΒ itΒ up-to-dateΒ across all theseΒ channelsΒ for a better customer experience. The need to embrace this change was keenly felt byΒ theΒ SwissΒ KronoΒ Group, one of the worldβs leading manufacturers of wood-based products.
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The groupβs quest for change resulted in a partnership that would transform information management and publishing processes for the company, and enhance customer experience for its clients by manyfold.
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The manual product information management practices at Swiss Krono group were labor intensive, and fraught with difficulties. This needed to change.Β Β
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For the Swiss Krono Group, the objective was to have aΒ properΒ Product Information ManagementΒ System and to supply all the channels with a single source of product information.
Further on, adding a digital publishing solution to the PIM system was a key feature to transform the way the company delivered omnichannel digital experiences to their customers.
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The digitalization project was overseen by Unic, the lead consultant for Swiss Krono Group, with Akeneo as their PIM partner, along with InBetween Software providing the edge for digital publishing.
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Why was this project needed? How was it carried out? How did it help the Swiss Krono Group?
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TheseΒ and otherΒ questions were answered in a special interview at Akeneo Unlock 2022Β withΒ Alexander Dressler (InBetween Deutschland GmbH), Ueli Preisig (Unic), Jonas RΓΆΓΆsli (Swiss Krono Group),Β andΒ Virginie Blot (Akeneo).