Webinar on 26.11.

PIM & Automated Publishing in Retail: Eurogast's Success Strategy

WHEN

November 26th, 11:30 a.m. (GERMAN, CET) 

November 26th, 4:00 p.m. (ENGLISH, CET)

Join us in our collaborative webinar with Eurogast and Syndigo to explore the benefits of PIM & Automated Database Publishing. You’ll learn how to centralize product data and automate leaflet production, enhancing retail efficiency and reducing time, costs, and errors.

With the integration of Syndigo and InBetween, we’ve significantly improved our leaflet creation process. Automation has allowed us to deliver precise and timely content, a critical factor for maintaining our high standards in serving B2B customers.” – Andreas Falbesoner, Eurogast Österreich GmbH.

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In the past, Eurogast spent considerable time collecting, preparing, and managing data. Today, they produce leaflets automatically and centrally, distributing the master leaflet into 14 regional variations for 19 subsidiaries which enables regional units to easily customize them with their local product ranges. This unique approach enables better collaboration between central and regional teams and allows Eurogast to maintain a consistent brand image while catering to local market needs, showcasing the distinct advantages of a distributed process.

This session, led by industry leaders, will share real-world insights from Eurogast Österreich’s experience, demonstrating how the combination of Syndigo’s Product Information Management (PIM) system and InBetween’s Solution for Automated Publishing simplified their workflow and optimized their operations.

Curious about how leading companies in the retail industry automate their catalog and leaflet creation processes? 

This webinar will answer key questions, such as:

❓  How can retailers create dynamic, up-to-date customer leaflets efficiently and cost-effectively?

 

 ❓ How did Eurogast streamline the creation of bi-weekly leaflets for a wide variety of individual product ranges and regions, balancing central oversight with regional customization?

Eurogast Österreich GmbH, a consortium of eleven private wholesalers in the gastronomy sector, operates 19 locations with 2000 employees across Austria and South Tyrol. As part of their digitalization efforts, Eurogast started their PIM journey with Syndigo in 2021 and implemented InBetween’s Database Publishing Solution in 2023. This project streamlined the production of customer leaflets by automating the creation of leaflets for approximately 40 000 products, using Syndigo’s PIM system to centralize data. The integration helped Eurogast significantly reduce manual processes, improve data accuracy, and enhance the efficiency of their publishing workflows.

Webinar highlights:

  • Centralizing product data with Syndigo’s Product Information Management (PIM) system

  • Efficient creation of personalized publications for different regions and product lines using InBetween’s automated publishing tools

  • Achieving ROI by reducing external agency costs and improving the efficiency of data collection and publishing processes

  • Exploring future automation opportunities for datasheets and other marketing materials such as catalogs
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Speakers Spotlight:​

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Andreas Falbesoner
Head of Group IT

Eurogast Österreich

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Peter Flory
Director Sales
InBetween

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Ben Rund
VP Alliance EMEA
Syndigo

Whether you’re a retailer, wholesaler, or eCommerce business, this session will provide actionable insights into improving your product data workflows and enhancing customer communication. The unique aspects of Eurogast’s operations and the distinctions between their centralized and regional processes make this use case particularly interesting.

 

Don’t miss this opportunity to learn from industry experts and discover practical strategies for streamlining your publication processes.

REGISTER NOW 👇

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Syndigo powers modern commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem. We deliver industry-leading MDM, PIM, PXM, syndication, and analytics, to improve decision-making and accelerate sales on every shelf. Syndigo serves more than 14,000 retailers, manufacturers, and distributors globally across multiple industries.

InBetween Deutschland GmbH, a global leader in digital publishing solutions, has been at the forefront of product and brand professionalisation for more than 20 years. Our software automatically creates catalogs, sales folders, price lists, datasheets, and more, all based on your latest product data. This saves you significant and measurable time and costs, while increasing the quality of your output documents by reducing manual errors. Our solution offers both fully or partially automated publications, personalised for different customer segments, in a variety of output formats and languages suiting your company.

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700 layouted pages in 12 hours out of SAP: Full performance at 50% less time and effort.

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