The Unlock in Boston was a dynamic kickoff, featuring industry leaders, trends in PIM/PXM, and insightful sessions. 

One impactful session by Kristin Naragon, CSO at Akeneo, called for a paradigm shift – a rebellion against “reckless consumerism”.

“For years,” she said, “buyers have been enticed by sales, trends, free shipping, and free returns. We’re all trained to shop a deal. The danger in that is substantial because most of what we purchase ends up in a landfill.” In fact, she shared a statistic that only 1% of the products we buy are still in use six months after purchase. But there is evidence that consumers want to change.

Insights and Numbers:

• 2/3 of consumers dedicate more time to researching and validating purchases.
• 76% of buyers actively support companies making an effort.
• Younger generations favor brands committed to making a positive impact.
• Corporate sustainability initiatives are on the rise.
• With the digital product passport, regulations and standards for product information are undergoing changes.

Acknowledge the significance of understanding your customer: Encourage confident buying experiences and empower your buyer with environmental transparency. Discover a better path to unlocking growth by enriching your PX using PIM and Digital Database Publishing. Digitalize and automate of your workflows to showcase products better, faster, and anywhere.