Efficient
Efficient
Catalog Creation
for Graphic Designers
InBetween Print Automation and TESSA DAM
Optimize your design workflow with integrated solutions.
Creating and maintaining extensive publications, such as product catalogs or brochures, presents complex challenges for graphic designers. Managing product information is just the beginning; numerous visual elements must also be coordinated. Changes in product data often require manual adjustments to documents. However, with the Adobe InDesign plugins from InBetween and TESSA, designers now have tools that significantly simplify and enhance this process.
InBetween facilitates the creation of catalogs, brochures, and price lists. By directly connecting to your data source, product information is automatically integrated into your layout, saving time and ensuring high output quality. TESSA by EIKONA Media is a powerful Digital Asset Management (DAM) system that allows efficient management of images and graphics while quickly locating the right assets for projects.
The combination of InBetween and TESSA optimizes the workflow for catalog creation. Through these plugins, designers can access up-to-date product data and visual assets without leaving the InDesign environment.
Highlights:
🖥️ Integrated working environment: All relevant product data and media are directly available in Adobe InDesign, greatly simplifying the workflow.
📂 Quick access to data and assets: Product-independent visual media from the TESSA DAM can be easily located through a search function and integrated into the document.
🔄 Always current data: Product information remains up-to-date due to the direct connection to the data source, making document maintenance and updates easier. Changes, such as price adjustments, are immediately reflected in the document.
Design workflow scenario:
Imagine you are a graphic designer at a lighting retailer, working on a new catalog featuring thousands of products. The challenge lies in efficiently managing a large volume of product data and images while creating an appealing design.
- Creation and review: You begin designing the catalog in InDesign, accessing current product data and visual assets via the InBetween and TESSA plugins, which you insert directly into your layout. Once the initial draft is complete, you send it for review to the marketing and product management team.
- Direct adjustments: During the review, changes to product information are noted. You can update these directly through the InBetween plugin within InDesign, which incorporates the latest data from the source.
- Visual design: For the cover design and thematic pages, you need suitable background and mood images. Using the TESSA plugin, you search the DAM for appropriate images, filter by keywords or categories, and seamlessly add the selected assets to your layout.
- Team collaboration and storage: Once complete, you save the InDesign document directly in the DAM. Your team gains immediate access, allowing for feedback or further adjustments. All versions are centrally stored and documented.
This integrated process saves time and reduces potential errors, enabling you to focus on creative design while ensuring data accuracy and consistency. Additionally, you can lower costs related to document maintenance and updates through efficient processes and seamless integration.
Benefits at a glance:
✅ Efficient work processes: The seamless integration of the plugins allows for efficient catalog creation within Adobe InDesign.
✅ Collaborative environment: Centrally stored documents facilitate teamwork and ensure transparency.
✅ Quality assurance: Direct access to up-to-date data and verified assets enhances publication quality.
✅ Time and cost savings: Optimized workflows reduce the time and costs associated with catalog creation and maintenance.
MTH Retail Group setzt auf InBetween und TESSA für maximale Produktivität in InDesign bei der Katalogerstellung.
How it works together:
The InBetween and TESSA plugins integrate external data sources and the DAM directly into the InDesign interface. InBetween acts as an interface to product databases, such as PIM systems, facilitating the placement of current product information. TESSA serves as a central DAM system, providing access to all visual assets. This integration enables designers to utilize all necessary resources within InDesign without switching between different applications.
The integration of InBetween and TESSA creates a remarkable optimization of the catalog creation workflow. Designers benefit from an enhanced process that balances creative design with efficient data and media management. Through this synergy, companies in retail or manufacturing with extensive product portfolios can produce their publications faster, with higher quality, and in a more cost-effective manner.
Discover new possibilities in catalog creation and boost efficiency, creativity, and savings within your team.
Questions?
About TESSA
TESSA is one of EIKONA Media’s leading digital asset management solutions for manufacturers and retailers. The customizable platform offers comprehensive features, including AI, the BrandHub brand portal or workflows as well as numerous integrations such as Akeneo, Adobe Cloud or CDN. This allows marketing and product content to be managed efficiently and takes teamwork to a new level. TESSA DAM thus creates automated marketing processes for companies, a shorter time to market and more sales through a better product experience.
