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inBetween welcomes

Kerstin Lie 

as the new Chief marketing officer

InBetween Deutschland GmbH welcomes Kerstin Lie
as the new Chief Marketing Officer

InBetween Deutschland GmbH is delighted to announce the appointment of Kerstin Lie as the company’s new Chief Marketing Officer. With a rich background in senior digital marketing and brand management roles at renowned companies, Kerstin Lie brings a wealth of experience and expertise to her new role. 

🌟 A Visionary Leader in a Dynamic Landscape

In the ever-evolving realm of marketing and innovation, leadership is the driving force behind success. As InBetween’s new CMO Kerstin Lie takes on the responsibility of steering the company’s marketing strategy towards growth and elevating the company to new heights. Her appointment perfectly aligns with InBetween’s commitment to strengthening its market presence and enhancing its marketing initiatives.

Kerstin Lie’s career has been truly impressive. Prior to joining InBetween, she held significant positions at global companies, showcasing her skills in both the B2C and B2B sectors. Her long-term tenure at Gothaer, Henkel, and Staples has equipped her with invaluable insights into the complexities of marketing within large organizations. This experience has been instrumental in shaping her into the dynamic marketing leader she is today.

⚖️ Exceptional Team and Vibrant Culture

In addition to her professional accomplishments, Kerstin is a devoted mother of three children, demonstrating her ability to successfully balance the demands of a successful career and family life. This aspect of her life adds depth to her leadership style, emphasizing the importance of time management, work-life balance and resilience in her approach to challenges.

🔮 Enchanted Insights

Alexander Dressler, the visionary CEO of InBetween Deutschland GmbH, expressed his enthusiasm about Kerstin Lie’s appointment, stating, “We are excited to have Kerstin join our team as our new CMO. Her proven track record in leading marketing initiatives at top-tier companies will be a tremendous asset as we continue to expand our reach.

 

Kerstin herself is eager to embark on this new chapter in her career and collaborate with InBetween’s talented team.The first days have been fantastic! The InBetween team has warmly welcomed me, making my start at InBetween truly exceptional. I am honored to join such an innovative and dynamic company, work with a professional team, and contribute my full energy and experience to further InBetween’s success.” she said.

 

In a recent interview, she shared insights into her management style, handling pressure, and balancing work and family. Her responses reflect a calm and collaborative leadership approach that will enhance our team’s success. Check out our insightful interview with Kerstin below 👇.

🎙️ Interview Highlights

What is your management style?

I firmly believe in empowering and inspiring my team by acknowledging and leveraging their unique strengths. At the same time, I focus on clear goals and a structured work environment to achieve the best results.

 

Can you describe how you make quick decisions under pressure, and how you handle it?

I immediately assemble a team with all relevant stakeholders, evaluate the available alternatives, and make a decision that allows to continue operations seamlessly. Communication is crucial in such situations.

 

What’s your favorite productivity hack or time-saving tip that you’ve discovered in your career?

The key to productivity is not just starting, but consistently taking steps to finish what you’ve begun. In short: Start finishing.

 

What’s the best piece of advice you’ve ever received about leadership or management?

Listen before you speak. As a leader, it’s crucial to listen to my team’s perspectives and ideas before making decisions. This fosters collaboration and leads to better outcomes.

 

What skills or qualities do you think are essential for a successful CMO?

The essential skills and qualities for a successful CMO are: creativity to develop innovative marketing strategies, analytical skills to interpret data and make informed decisions, communication to inspire teams, and a strong customer focus to build long-term relationships and ensure the company’s success.

 

You have a family life with kids. How do you manage to strike a balance between your role as a CMO and your family life?

As a female CMO and mother, I find balance between work and family through prioritization, efficient time management, a strong team, workplace flexibility, and self-care. These approaches allow me to succeed in both, supported by my family.

The InBetween Team welcomes Kerstin Lie with open arms, confident in her ability to lead the marketing efforts and contribute to the company’s ongoing success. With her impressive background, and her strategic vision, Kerstin Lie is poised to make a significant impact as the new Chief Marketing Officer at InBetween 🎇.

About InBetween

As a global leader in digital publishing solutions, InBetween Deutschland GmbH has been at the synonymous forefront with high performance dynamic and database publishing for more than 15 years. The magic of simplicity is a key standard for their software. This cultivates creative ease and production in digital or print publications, whether it be catalogs, datasheets, price lists of a fully or partially automated manner and in a vast variety of output forms. InBetween effortlessly connects the digital world to the print world, saving you time, money and energy and taking your customer experience to the next level.

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