Specialized in chainsaws, bars, and chains, STIHL is recognized as one of the most innovative, reliable, and high-performing chainsaw manufacturers on the market today. Represented in many countries with varying regional regulations, STIHL faced growing complexity in creating and managing its product catalogs. Accurate, market-specific product information became crucial, particularly since chainsaws require the correct combination of components for safety and compliance.

Until recently, STIHL relied on just two catalogs: one for the U.S. market and another for multiple countries. However, product availability, legal requirements, and component approvals varied significantly between markets, making the “one-size-fits-all” approach inadequate. The process was also slow and costly, taking up to 15 weeks, involving multiple teams, and relying on external graphic designers. Printed just once a year, the publications often became outdated before reaching customers.

To ensure compliance and meet the growing demand for accurate, localized product information, STIHL needed a flexible, scalable solution to automate publishing process. They turned to InBetween’s data-driven publishing solution, enabling STIHL to expand from producing 2 catalogs to 25 country-specific versions – all updatable several times a day.