InBetween Celebrates

20 Years of Innovation 

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Two decades of transformation: Shaping the future of Automated Database Publishing

InBetween Deutschland GmbH, a global leader in digital publishing solutions, proudly marks its 20th anniversary. Over the past two decades, InBetween has set the benchmark in Automated Database Publishing, actively shaping the future of the industry. The InBetween solution seamlessly transforms raw product data into catalogs, brochures, and price lists for both print and digital channels, integrating real-time information from data sources directly into layouts. Our mission is to simplify data complexity, redefine industry standards, and drive significant cost savings for our clients through cutting-edge automation.

 

This milestone will be celebrated with our employees, customers, and partners as we look toward a promising future. With nearly 300 clients and over 70 highly skilled employees in Stuttgart, Oldenburg, our development center in Goa, India, and our research center in Limassol, Cyprus, InBetween continues to demonstrate its expertise in software development, consulting, project implementation, and operations.

InBetween’s journey: From founding to industry leader

The story of InBetween is one of continuous transformation and innovation. Alexander Dressler, with over 25 years of experience in product information management and digital publishing, recognized the inefficiencies of traditional publishing methods. His vision of modernizing these processes through digital solutions led to the founding of InBetween in 2004.

 

Under his leadership, InBetween has grown into a provider of powerful automation solutions that enable companies worldwide to optimize their publishing processes and realize significant cost savings.

 

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InBetween Deutschland GmbH

 

Location: Stuttgart, Germany

 

Founded: 2004

 

Employees: Over 70

 

Specialties:

  • Automation of data publications
  • Software development for digital publishing solutions
  • Consulting and implementation of publishing projects
  • System architecture and integration
  • Quality assurance and support

 

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Key milestones:

 

🏢  2004: InBetween GmbH is founded in Stuttgart, launching the first Automated Database Publishing solution, which includes the InBetween Project Editor for creating publication projects and templates without coding, across all output formats.

 

🤝 2007: Following a management buyout from Epro Solutions GmbH, InBetween becomes an independent company, focusing on publishing and partnering with leading PIM providers.

 

🌍 2014: InBetween Software Development Pvt. Ltd. is established in Goa, India, with a growing workforce

 

🔍 2024: A research and development center opens in Cyprus, advancing digital database publishing, UX and cloud technologies.

Today, InBetween offers robust integration with Adobe InDesign, simplifying the creation of high-quality publications. Our fully web-based solution enables seamless remote collaboration, allowing field teams, international offices, sales networks, and distributors to participate efficiently in the publishing process. System architecture enhancements and expanded output formats, including Microsoft Excel and Adobe Illustrator, have further boosted the software’s flexibility and efficiency.

 

Our newest tool, “Publication Planner,” improves collaboration through centralized publication management, streamlined team communication, and customizable workflows—all on a user-friendly platform.

 

These milestones underscore our commitment to continuous innovation in an ever-evolving digital landscape.

 

Company culture

At InBetween, our company culture thrives on flexibility, innovation, and diversity. Remote work is a core aspect, giving our employees the freedom to organize their work flexibly while ensuring a healthy work-life balance. We understand the importance of balancing personal commitments with professional growth, and provide an environment that supports both. A creative and open work environment, along with the support of each team member’s personal and professional growth, is especially important to us.

 

Diversity and equal opportunity are fundamental to our culture. In our dynamic, international environment, we embrace inclusivity, value diverse perspectives, and actively promote female leadership.

Looking ahead

With a remarkable 45% growth in 2023, InBetween is poised to continue expanding its market leadership. Our new research and development center in Cyprus will play a key role in developing the next generation of publishing technologies. Our goal is to redefine the user experience and continue shaping the future of the industry through innovative solutions.

 

Alexander Dressler, Founder and CEO of InBetween, states: “Our goal is to keep setting new standards in the digital publishing industry by driving innovation through our solutions. We are proud of our accomplishments over the past 20 years and look forward to a future filled with growth, innovation, and success.

 

As we celebrate this milestone, we extend our deepest gratitude to everyone who has been part of our journey. The past 20 years have been eventful and filled with challenges that have helped shape us into the company we are today. A special thank you to our dedicated employees, whose commitment ensures our continued success. We look forward with excitement and gratitude to the next 20 years of growth and achievement🥂!

What our customers say:

"We can no longer envisage a life without central PIM-driven automated publishing processes. InBetween has become a fundamental pillar of success for Festool."
Daniel Baumeister (Communication Manager), Festool
"With InBetween, we are in the position of being able to create our catalogs simply at the push of a button."
Heiko Cichala (IT-Consultant), Vitakraft
"Our staff now has more free resources for their core tasks and in view of data quality, a large measure of security is guaranteed with InBetween."
Horst Nadler (PM, QM and R&D), Sto AG
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Meet OUR Executives

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Founder & CEO

 

InBetween Deutschland GmbH

 

InBetween Software Development Pvt. Ltd., Goa

Hello, I'm Alexander Dressler

As the founder and majority shareholder of both companies, I bring over 25 years of expertise in PIM and dynamic digital publishing.


With a degree in Business Informatics from the University of Bamberg, I believe in both the transformative power of state-of-the-art data-driven publishing solutions and enabling effective, successful omnichannel communication. My approach combines flexibility, scalability, and simplicity, creating a strong synergy that elevates the world of digital publishing to the next level.

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Co-Founder, Director & CTO

 

InBetween Software Development Pvt. Ltd., Goa

Hello, I'm Niveditha Praveen.

With a computer science engineering degree from Mumbai University and over 14 years of experience in the dynamic world of IT and digital innovation, I’m a dedicated technology enthusiast.
As a CTO, my strength lies in nurturing high-performing cross-functional teams, fostering a culture of collaboration, and delivering exceptional products through effective leadership. I firmly believe that IT, like the market’s demands, should remain adaptable, covering both product and process aspects.


Beyond my professional life, I find joy in glass painting and writing. I’ve authored two books, allowing me to pursue and nurture my passions.ten aktiv zu verfolgen und zu pflegen.

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