Revolutionizing
Catalog Creation
Somfy, a leader in home automation, provides advanced solutions like motors, controls, and alarm systems. Their extensive product range requires precise and up-to-date documentation to ensure correct installation and safe use. Incorrect or outdated information could lead to serious consequences in a home environment. However, creating and maintaining these catalogs manually was a demanding task – time-consuming and costly. With multiple versions needed for three different markets and customer groups, the process required significant effort, leading to delays and inconsistencies.
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Expanding from three to 15 catalogs per year, each with two updates, made the manual approach unsustainable. A new solution was needed to manage the growing workload efficiently while ensuring accuracy and reliability. This is where InBetween’s data-driven publishing software came into play, automating entire Somfy’s catalog creation process.
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“InBetween has completely transformed the way we handle our documentation. Rather than spending time on manual processes, we now deliver ultra-accurate, perfectly tailored catalogs in record time. The InBetween automation tool is a game-changer, allowing us to keep up with fast-evolving markets and provide our customers with exactly what they need, when they need it.”
Thomas Kühner
Marketing Manager at Somfy
Project-Highlights​
Efficient Catalog Creation and Publication Management:
Automated the production of high-quality catalogs for Austria, Switzerland, and Germany, ensuring uniformity and accuracy across all regions.
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Personalized Catalogs for Target Audiences:
Tailored catalogs by adjusting product listings, region-specific product data and languages to meet the specific needs of different customer segments.
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Real-Time Data Connection for Accuracy:
Integrated InBetween’s automation tool directly with Somfy’s data sources, including an Excel spreadsheet and a shared folder for digital assets, ensuring accurate and up-to-date content.
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Scalable Solution:
Somfy expanded automation to generate multilingual documents and plans to automate price lists, demonstrating InBetween’s adaptability to evolving business needs.
Working hours saved with InBetween
Benefits for Somfy
✓ 98% time reduction and 87% cost savings:
Automating the catalog creation process reduced the time required by 98%, leading to a remarkable 87% cost saving – equating to €416,000.
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✓ Up-to-date, accurate catalogs with minimal manual effort:
By linking directly to Somfy’s systems, the catalogs are now created using the latest product data, ensuring consistency and accuracy with minimal human input.
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✓ 30 catalogs created in just 4 months – speeding up time-to-market:
The automated process enabled the creation of 30 catalogs in only four months, a drastic improvement over the previous manual process, which produced one catalog per month.
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✓ Increased team efficiency with strategic focus:
Automation removed repetitive manual tasks, allowing the team to shift focus toward more strategic work, such as enhancing creativity, idea generation, and optimizing other key workflows.
Somfy successfully digitized their publishing processes to keep pace with an expanding product range, complex regulations, and customer demands. With InBetween’s Database Publishing solution, they significantly reduced production time and costs, enhanced documentation accuracy, and boosted efficiency across multiple regions.
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Discover more in this impressive success story 👇
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