Ghouls and Ghosts
of Manual Publishing:
A Halloween Warning
Don’t let your business become outdated – optimize publishing processes for digital and print channels to effectively reach your customers.
As Halloween approaches, it’s the perfect time to share some spine-tingling tales of user experience horror — tales that haunt companies who still rely on outdated, manual publishing processes. In today’s competitive landscape, staying relevant means delivering current product information punctually through publications like product catalogs and leaflets, while keeping up with automation through modern database publishing solutions that save costs, improve workflow, and ensure product data accuracy.
Forget haunted houses, these five chilling scenarios are enough to send shivers down the spine of any business who hasn’t yet automated. Ready for a fright? Read on… if you dare.
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5 Nightmares for companies that haven't automated their Publishing Processes
🕷️ The Phantom Delays
Picture this: It’s the night before a big product launch, and you’re racing to finalize your product catalog. The clock strikes midnight, and suddenly – your computer freezes. Despite your desperate attempts, you’re out of time, and your audience is left in the dark. Without automated publishing processes, you’re at the mercy of technical glitches and lost hours. The result? Frightened prospects, lost sales, and a haunting feeling that it could all have been avoided.
🕸️ The Content Curse
Content is king, but in the world of manual publishing, it can quickly become a curse. Outdated prices, incorrect product descriptions, old versions – they lurk, ready to strike at your credibility. Manual processes make it all too easy to overlook updates. The result? Your publications become a patchwork of outdated product information that leaves customers less than impressed. By automating database publishing, this curse is broken – content stays accurate, consistent, and always on-point.
👻 Spooky Branding
Branding nightmares are real. You’ve spent ages crafting the perfect colors, fonts, and layouts, only to see them change mysteriously during the manual publishing process. Fonts shift, colors fade, and brand consistency? It disappears unpredictably, leaving your brand vulnerable. Automated processes ensure your brand elements remain consistent – your vision stays intact, free from the mischief of haunted layouts.
🧟♂️ The Zombie Workforce
Without automation, even your best employees risk becoming “zombies.” Stuck performing repetitive tasks like layout adjustments, data entry, and proofreading, they’re forced to trudge through mundane tasks instead of using their creative skills to innovate. Automating publishing processes sets them free, empowering them to focus on creative work that brings real value – leaving behind the drudgery of repetitive tasks, reducing errors, and saving costs related to overtime and manual errors.
🎃 Compliance Catastrophe
In regulated industries, compliance is key. Falling out of line can lead to fines, legal battles, and a tarnished reputation. Manual publishing is fraught with risks – missing labels, outdated compliance data, errors slipping through the cracks. Automating your publishing processes ensures that the latest compliance requirements are always integrated, safeguarding your company from these frightening pitfalls.
So, as you sip your pumpkin spice latte and carve those jack-o’-lanterns, remember – the real horror story might be unfolding right in your office if you’re still relying on manual publishing processes.
Don’t let your business become a relic of the past! Instead, leverage automation, optimize your publishing channels for both digital and print, and transform those eerie encounters into seamless, stress-free publishing.
After all, there’s nothing scarier than losing opportunities you didn’t need to lose – and nothing sweeter than the treat of efficiency and success.
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Maximum creativity AND 95% degree of automation: 29 country-specific publications in 19 languages.
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700 layouted pages in 12 hours out of SAP: Full performance at 50% less time and effort.
